Light Stone Concrete
Concrete contractor
Finish picker, before/after slider and a 3-step estimate form.
Web design & development · Los Angeles
Custom websites that turn visitors into customers.
We design and build fast, hand-made websites for local service businesses. Every page is planned around the call, the quote request or the booking, so your site does more than look good.
- No templates
- Built for phones first
- You own it outright
Our team has worked with
Why sites underperform
Your website should be your best salesperson. Most are a brochure.
For most service businesses, the website is the first impression and the place the decision gets made. Yet most small-business sites are built to exist rather than to sell.
- It looks like everyone else’s. The same template, stock photos and vague headline as three competitors.
- It’s slow on a phone. Most visitors arrive on mobile, and every extra second loading is a reason to go back to Google.
- It doesn’t ask for anything. No clear next step, a phone number buried in the footer, a form with ten fields.
- Nobody knows what it produces. No tracking, so there’s no way to tell how many calls and quote requests it actually brings in.
A custom site fixes all four at once. That’s the only kind we build.
Services
Everything it takes to launch a site that sells.
Strategy, design, copy and build from one team, so nothing gets lost between a designer, a copywriter and a developer.
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Design
Custom web design
A design made for your business, your customers and your work, starting from a blank page, not a theme. Clear hierarchy, strong typography, and a layout that leads people to call or book.
- Sitemap and page structure
- Homepage and inner pages
- Mobile and desktop layouts
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Build
Development
Hand-coded, fast-loading sites that work on every screen and meet accessibility standards, with the technical SEO groundwork done properly from day one.
- Fast on mobile
- Accessible
- SEO-ready structure
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Words
Copywriting that converts
Plain, specific copy that explains what you do, why you’re the right choice and what happens next. Written with you, in your voice.
- Headlines and page copy
- Calls to action
- Service and location pages
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After launch
Tracking, hosting and care
Calls and form submissions tracked from launch, so you can see what the site brings in. Plus hosting, updates and small changes when you need them.
- Call and form tracking
- Hosting and backups
- Monthly updates
Need real photos or video? Our in-house production team can shoot your projects, team and process for the site, so you don’t need a separate photographer.
Process
From first call to launch, in four steps.
You see the design before a line of code is written, and nothing goes live until you’re happy with it.
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Discover
We learn your services, customers and competitors, and agree what the site needs to achieve.
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Design
Wireframes first, then full designs for mobile and desktop. You review and request changes.
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Build
We hand-code the approved design, write and load the copy, and set up tracking.
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Launch
Testing on real devices, then go-live. We stay on for updates, hosting and improvements.
Every site includes
What you can hold us to.
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0
Templates or page builders. Every site is designed and coded for the business it belongs to.
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100%
Yours. You own the design, the code and the domain.
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Day one
Call and form tracking live at launch, so you can see what the site brings in.
When you want more traffic
A great site needs visitors. We run Google Ads too.
Once your site is converting, Google Ads puts it in front of people searching for exactly what you do, today. We manage the campaigns, build landing pages that match each ad, and track every call back to the keyword that produced it.
- Keyword and search-term management
- Landing pages matched to each campaign
- Cost per lead, reported monthly
Try it free for two weeks. We’ll audit your account and manage your ads with no management fee. Ad spend is paid to Google directly. [Confirm trial terms.]
Ask about Google AdsWork
Selected sites
Five sites for local service businesses. Each one is built around the call or quote request, with one feature that fits the trade.
Light Stone Concrete and Tyler’s Lawn Care are real businesses. Ironbark, Halcyon and Bluebird are fictional companies we made to show our range. Reviews, prices and licence numbers in all five are placeholders.
Tyler’s Lawn Care
Lawn care
ZIP route checker and a weekly or every-other-week plan toggle.
Ironbark Fence Co.
Fencing and gates
A live fence builder that draws the fence and fills the quote form.
Halcyon Pool & Spa
Pool service and repair
Separate service and repair paths, with a sample visit report.
Bluebird Plumbing & Rooter
Plumbing and drain service
A “What’s wrong?” picker, an upfront-price ticket and an urgent-leak prompt.
Founder
Meet the person building your site.
You work directly with Anthony, from the first call to launch day.
Anthony Foster
Founder and creative director
Anthony spent years in marketing production and worked as a commercial director and DP. Now he designs and builds websites and video for Los Angeles local service businesses, with one goal: more calls and quote requests from the people who find you online.
Recent sites: Light Stone Concrete and Tyler’s Lawn Care, plus our own spec work for fencing, pool and plumbing companies.
FAQ
Questions, answered plainly.
How much does a website cost?
It depends on the number of pages and features. After a short call we’ll send a fixed quote, so there are no surprises. [Add starting price or typical range.]
How long does it take?
Most sites take [X–Y weeks] from first call to launch. The biggest factor is how quickly content and feedback come back.
Do I own the website?
Yes. You own the design, the code and the domain. If you ever move on, you take everything with you.
Can you redesign my existing site?
Yes. We’ll review what’s working, keep what earns its place, and rebuild the rest. We also handle redirects so you don’t lose search rankings you’ve already earned.
Will I be able to update it myself?
For simple edits, yes. For anything bigger, our care plan covers updates so you don’t have to touch code. [Confirm editing setup.]
Do you write the copy?
Yes. We interview you, then write the headlines and page copy. You review and approve everything before launch.
Do you do SEO and Google Ads?
Every site is built with SEO foundations in place. For paid traffic we manage Google Ads, with a free two-week trial of our ad management. Ad spend is paid to Google directly.
Free website review
Let’s look at your website together.
Send us your current site, or tell us what you need. We’ll reply with what we’d change first and what it would take.
Received
Thanks. We’ll take a look.
We’ll be in touch soon with first thoughts on your site. [Set your usual response time.]